"Every so often a club comes up with a new logo that has instant-hit written all over it. Our pick for 2000-01 belongs to the AHL's Syracuse Crunch. It features an ice gorilla with piercing eyes crunching a hockey stick. The color mix - black, navy, ice blue, red and light green, -- delivers an arresting image. It could be number one in The Hockey News' next logo-rating list."

The Syracuse Crunch introduced their new logo and uniforms tonight at a fan forum held at the OnCenter.

The Crunch's new logo portrays an ice gorilla with piercing eyes, crunch a hockey stick in half. The team's new color's, black, navy, ice blue, red and light green, match the Crunch's new NHL affiliate the Columbus Blue Jackets.